Selling Your Property

The decision to sell property it is a big one that involves a lot of preparation and work.  Working with a Real Estate professional provides several advantages.  As an experienced company that has operated in the Bay Area for over 15 years, we know how to handle every aspect of the sales process - from strategically marketing and showcasing your property to negotiating the best price possible, to making sure everything is in order by the closing date.

 Listing your property:

The first steps towards putting your property on the market include deciding on a price and a timeline with your agent.  To establish a price, your agent will prepare a Competitive Market Analysis (CMA) based on properties similar to yours that have sold recently.  Your agent will then organize all the necessary paperwork and order appropriate reports and inspections.  Your agent will also help you present the property in its best light, considering staging, cleaning, landscaping and repairs. 

 Marketing your property
Your agent will prepare a multi-faceted marketing campaign utilizing both print and web media to expose your property to as many potential buyers as possible.
 Escrow and Closing
Your agent will be your advocate when reviewing offers and negotiating all escrow and closing issues. You will be kept informed of all developments, and your agent will work to keep the Buyer and Buyers agent on track for a timely closing.

The following articles are a great place to start if you're looking for information about the sales process and how you can get more for your home when you decide to sell.

The Basics of Marketing Your Home How to Set a List Price for Your Home
Get Your House Ready to Show Buyers Why Use a Realtor when Selling a Home